DiversaTech is a student-run club at the University of Pennsylvania that combines engineering, design, and business principle
DiversaTech is a student-run club at the University of Pennsylvania that combines engineering, design, and business principle
...with the mission of exposing Penn students of all backgrounds to tech. Each semester, we partner with three different clients from a variety of industries and form interdisciplinary teams to tackle projects including marketing, business strategy, data science, software development, and product design.
We analyze landscape trends, evaluate competitors, and interview user groups to better understand opportunities within our clients’ target market.
Employing querying and visualization tools like Tableau and SQL, we use data to tell compelling stories and motivate our proposals.
From chatbots to custom tools, we ideate, design, and develop innovative technical solutions responsive to our client’s needs.
Informing our decisions with research findings, we strategize how our clients can best reach, convert, and maintain their desired audience.
We develop fully clickable Figma prototypes, iteratively refine them with feedback from user tests, and create user personas and journeys.
Motivated by the client’s brand, their audience, and UX design best practices, we develop complete sites and applications from design to deployment.
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